Choose Platforms and Goals
2-4 hoursPick 1-2 platforms where ICP spends time; set follower or lead goals.
Field context
This workflow is part of 6 niche fields
Free step-by-step social media marketing for small business owners. Plan social media marketing with calculators and checklists covering choose platforms.
Pick 1-2 platforms where ICP spends time; set follower or lead goals.
Plan 4 weeks of posts: educate, entertain, promote in 80/20 mix.
Publish on schedule, reply comments within 2 hours, DM leads promptly.
Review reach, clicks, and conversions; double down on top formats.
Measure revenue attributed to social campaigns.
Budget boosted posts and creator tools.
Price promoted offers with healthy margin.
Track profit from social-attributed sales.
Model affiliate commission in campaign ROI.
Recommended post type balance.
| Type | Share | Example |
|---|---|---|
| Educate | 40% | How-to tips |
| Entertain | 40% | Behind scenes |
| Promote | 20% | Offers, products |
First 3 words determine scroll-stop on mobile feeds.
One customer question becomes post, reel, and email.
Platforms penalize like-share contests — use value CTAs instead.