Brand and Shop Setup
2-3 daysChoose shop name, write story, policies, and photo style guide.
Field context
This workflow is part of 3 niche fields
Free step-by-step etsy shop setup for crafters. Plan etsy shop with calculators and checklists covering brand and shop setup, cost and price listings.
Choose shop name, write story, policies, and photo style guide.
Calculate material, labor, fees, and shipping for profitable pricing.
Write SEO titles, 13 tags, 7 photos, and size charts per listing.
Publish listings, track conversion, and calculate net margin after ads.
Calculate per-item COGS including packaging.
Apply artisan markup to COGS for retail price.
Verify margin after Etsy and payment fees.
Track net profit per SKU after all fees.
Budget props, shipping supplies, and listing fees.
Typical fee components on each sale.
| Fee | Amount | Notes |
|---|---|---|
| Listing | $0.20 | Per 4 months |
| Transaction | 6.5% | On item+shipping |
| Payment | 3% + $0.25 | Processing |
Shoot 10 products in one session — consistent light saves hours.
Race to bottom on Etsy kills shops — compete on niche and quality.
Custom fields increase AOV 20%+ with minimal extra labor.