Define Product Line
1 weekStart 5-10 SKUs in one cohesive style; photograph in natural light.
Field context
This workflow is part of 21 niche fields
Free step-by-step etsy craft business for Etsy sellers. Plan etsy craft business with calculators and checklists covering define product line, price.
Start 5-10 SKUs in one cohesive style; photograph in natural light.
Cost materials + labor + fees + markup; write SEO titles and 13 tags.
Consistent palette, logo, shop banner, and packaging.
Batch production days; track ROI on Etsy Ads.
Price = (Materials + Labor + Overhead) × 2 + Etsy fees.
| Component | Example | Notes |
|---|---|---|
| Materials | $8 | Include packaging |
| Labor (1 hr) | $20 | Pay yourself |
| Etsy fees | 12% | Built into price |
Natural window light + foam board reflector — 20 products in 2 hours.
Underpricing is hardest mistake to fix later.
List holiday items 6-8 weeks before peak.