Plan Architecture
1-2 daysDefine value proposition, target audience, conversion goal, and page structure.
Field context
This workflow is part of 4 niche fields
Complete guide for landing page conversion — step-by-step workflow, tools, checklist, and expert tips to get started.
Define value proposition, target audience, conversion goal, and page structure.
Calculate copy length, plan A/B test sample size, and set conversion benchmarks.
Implement hero section, social proof, features, and conversion form.
Launch page, set up analytics, run A/B tests, and iterate on conversion rate.
Key benchmarks for landing page conversion.
| Element | Impact | Best Practice |
|---|---|---|
| Headline | High | Benefit-first |
| CTA | Critical | One primary |
| Social proof | Medium | Above fold |
Every additional call-to-action on a landing page reduces primary conversion rate.
Headline changes produce the largest conversion lifts — test before tweaking button colors.
Google Analytics 4 and Plausible free tiers cover landing page tracking needs.