Define Platform Strategy
2-3 daysIdentify target readers, choose primary channels, and set growth goals.
Field context
This workflow is part of 3 niche fields
Complete guide for author platform building — step-by-step workflow, tools, checklist, and expert tips to get started.
Identify target readers, choose primary channels, and set growth goals.
Calculate posting frequency, newsletter schedule, and SEO word count targets.
Launch website, set up email list with lead magnet, and establish social presence.
Track open rates, site traffic, and engagement — double down on what works.
Benchmark newsletter performance against industry averages.
Plan blog content length for search visibility.
Format social posts within platform character limits.
Connect platform growth to projected book sales revenue.
Key benchmarks for author platform building.
| Channel | ROI | Effort |
|---|---|---|
| Email list | Highest | Medium |
| Website | High | Low |
| Social | Variable | High |
You own your email list — social algorithms can cut reach to zero overnight.
Give away your best short work as a lead magnet — it builds trust faster than teasers.
MailerLite free tier, Carrd for websites, and Canva cover most author platform needs at zero cost.